Today, Israeli company D-ID announced the launch of a new chat API to enable face-to-face conversations with an AI digital human. This announcement coincides with Mobile World Congress in Barcelona this week. The API is geared towards enterprises for branding and customer experience purposes, allowing for the integration of large language models like GPT-3 and LaMDA to deploy interactive digital humans. With this new offering, developers can create photorealistic digital assistants who can interact with consumers in a more human and engaging way.
D-ID CEO Gil Perry commented that “large language models like GPT-3 and LaMDA are changing the way we relate to and interact with technology”, and D-ID is at the forefront of this emergent AI industry. Text chatbots are a popular way for consumers to interact with brands, and this API could be used to provide a more personal and interactive experience.
The launch of this API comes at a time when AI is a trending topic. Open AI’s ChatGPT has become increasingly popular, and companies such as Adobe and OpenAI have announced their involvement in a framework for the ethical and responsible development, creation and sharing of synthetic media. With this in mind, D-ID is hoping to make interactions with AI feel more natural and help brands leverage the trending technology.
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