Fujifilm has unveiled the newest addition to its Instax Mini lineup: the Instax Mini 12. This iteration of the Instax Mini 11 — our current top instant camera pick — will be available for purchase in mid-March for $79.95.
The most notable difference between the Instax Mini 11 and 12 is the lens structure. Instead of pressing a button like the Mini 11, users can now twist the lens to enter the Close-Up Mode, making zooming in a little more intuitive and fun. Additionally, the Mini 12 can be powered on and off by simply twisting the lens to clearly labeled “on” and “off” settings. This changes makes it easier for kids to use, as opposed to the Instax Mini 11, which required users to click a button on the side to turn the camera on and pop the lens out and then push it back to turn the camera off.
The automatic flash control has also been updated, which Fujifilm claims should better optimize picture quality in bright and low light environments. Unfortunately, you still can’t turn the flash off.
In terms of design, the Instax Mini 12 is more rectangular than square and features rounded edges. The body is also less wide than the Mini 11, making it easier to hold while taking pictures. The black colorway has been replaced with a fun mint green shade that may appeal more to the younger crowd.
In addition to the Instax Mini 12, Fujifilm has also announced the launch of a new free downloadable INSTAX UP! smartphone app. Users can digitally scan, import, organize, and store their pictures in the app no matter which Instax print or camera they own.
I’ll soon be updating our instant camera guide after I finish testing the Instax Mini 12 and will add my thoughts about how it stacks up against competitors from Polaroid and Kodak, so stay tuned.