evolution of AI and the ability to actually generate content, I think, means that there’s going to be a push for more authentic content and more authentic conversations, and I think people are going to have a renewed appetite for that.” Josh Williams, co-founder and CEO of Gowalla, is returning to Austin, Texas for this year’s SXSW festival. The app, which first debuted in 2009 in Austin, is back with a fresh look and feel and a focus on connecting people to their local communities in person, with the help of technology. Unlike the first iteration of Gowalla, which was caught up in the hype-filled competition with Foursquare to become the next big social network, Williams believes the key to success lies with the users who love the app the most. By catering to two different audiences – hardcore users who understand the game and casual users who just want to collect stamps – Williams believes Gowalla can create a sustainable business model. With the sheer number of mobile users, even a small portion of users paying a membership fee can sustain the app. Additionally, the success of Zenly, and Apple’s Find my Friends app show that there is potential for location-based social networks. With the timing and place now right, Gowalla is backed by impressive investors, such as MG Siegler from GV, who believes that startups just need the right place and time for something to work. The pandemic has shifted the stigma of running a distributed team and made people more interested in real human connection. Williams believes social media has made people more interested in private, intimate, and authentic networks and conversations, which Gowalla can provide.
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